Financial terms of the deal were not furnished.
The new entertainment site, called Fancast.com, will debut in the summer and let consumers search and watch online video. Unlike Comcast.net, its broadband Internet portal for subscribers, Fancast will be available to all U.S. viewers.
Down the line, Fancast will not only help consumers find what to watch online and on TV, but also serve as a conduit to purchase or record it as well, Comcast executives said.
"Fancast is born of our belief that our consumers generally know there's a lot of content out there but don't know where to find it," Amy Banse, president of Comcast Interactive Media, told Reuters. She described the new Business as a super-charged electronic program guide.
Fancast is Comcast's answer to the surge in Internet media via the likes of Google Inc.'s video sharing site YouTube and Apple Inc.'s download service iTunes.
Traditional media companies are attempting to court a new generation of viewers who split their leisure time watching television with surfing the Internet and playing video games.
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